Nico Archer
Nico Archer
Nico Archer

Nico Archer

Account Director

Collaborator

The Captain

Pop Culture Nut

Nico epitomizes the team player. He knows collaboration is the secret to bigger and more creative ideas. He excels at connecting the dots others might not see and designing fresh, innovative ways of approaching campaigns, particularly in the realm of digital media.

What excites you most about your job?

I like the creativity involved in making challenging work not only possible, but successful. I love helping clients connect with their audiences. Digital media, in particular, captivates me because it’s the only media vehicle that allows audiences to interact in a completely immersive way with a product or idea.

In your opinion, who’s a thought leader for digital campaigns right now?

With digital, stickiness is everything in creating popular content. There’s a lot to learn from BuzzFeed. They’ve tapped into what makes content addictive. Their food videos, for instance—they are so easy to watch and it feels like you could do what they do. Their media is easily digestible.

Does your strategy and creativity benefit you in other areas of your life?

I enjoy the outdoors, and when I go camping, I will sometimes only pack half of what I actually need for the trip, so that I can invent what I need from the resources naturally surrounding me. Strategy, sustainability, and innovation inspire me in all aspects of my life.

Education

Gonzaga University, Master of Arts in Organizational Leadership

University of California Santa Cruz, Bachelor of Arts in Literature, Minor in Health Sciences

Connect with Nico

LinkedIn

Education

Gonzaga University, Master of Arts in Organizational Leadership

University of California Santa Cruz, Bachelor of Arts in Literature, Minor in Health Sciences

Connect with Nico

LinkedIn

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