We can count on Michael to provide refreshing and cutting-edge insight to every account that leaves the client wanting more. Michael is bringing his previous agency experience to help DH expand our scope of business and become a competitor in the healthcare industry. His taste in music isn’t half bad either.
You came all the way from Nashville! How did you end up at DH?
I worked at an integrated agency in Nashville for five years in account management. When I came to Spokane, I was looking for an agency experience that would give me the ability to touch multiple industries and contribute in a variety of marketing disciplines.
What kind of projects have you worked on?
At my last agency, I worked closely with The University of Tennessee Medical Center to develop and strengthen its overall brand position as well as execute integrated service line campaigns. With Bridgestone Americas, I led several brand and product launches from product conception through campaign execution. I also had an opportunity to help establish a brand identity system for the executive branch of the Tennessee State Government and its twenty-seven agencies.
Do you have any insight on the future direction of the healthcare industry?
With all the complications and changes in the healthcare landscape over the past six years, hospitals need to be more strategic in their marketing efforts – now more than ever. With irregular reimbursement forecasts year over year, hospital marketers are having to learn to internally position their departments as revenue drivers and adopt tools, measurements, and techniques from marketers in the private sector. There are a lot of challenges and issues in the industry right now, but one thing that’s neat is this applies everywhere. Regardless if you’re in Tennessee, Washington, or one of the 11 states I drove through to get here, the challenges are going to be the same – so I’m confident in my ability to address them. Healthcare is a growing sector in DH’s scope of business, and I’m excited to bring my previous experience and knowledge to the table.
Where can you be found when you’re not at the office?
I just moved here, so I’ve mostly been exploring the cool things Spokane has to offer. I’m also a musician – I know how to play 9 different instruments. You can probably find me playing bass or listening to the Red Hot Chili Peppers – the older stuff.
The University of Tennessee – Bachelor of Science in Communication and Information, Major in Advertising, Minor in Business Administration