Christine Varela
Christine Varela
Christine Varela

Christine Varela

Partner

The Hammer

Messaging Artist

Debate Captain

One thing that stands out when working with Christine is her analytical approach to, well, everything. She’s sharp as a tack under the gun and is especially quick (not to mention effective) at assessing complex situations. And as the perfect complement, Christine is the master at bringing in levity at just the right time.

What is the most important thing you’ve discovered about yourself in the course of your career?

That I’m all in. I am emotionally invested and extremely competitive. It’s a blessing and a curse. The projects I work on never really leave me. They’re always running in the background. That’s usually when I get an idea for a new approach, a new tactic or message. I never leave anything on the table. It’s great for the client, and I love what I do. But I’ve had to learn to intentionally set boundaries for balance because I can get lost in it. My daughter Lola definitely makes it easier to remember to keep the balance. Lola changed my life. She just makes me happy.

What made you decide on public relations as a career?

When I was in high school, I thought I’d become a lawyer. I joined the debate team. In fact, I quit cheerleading so I could do Mock Trial and Debate. We were given a controversial topic, and we had to develop talking points, so I would go to the library (this was before Internet, when you actually used microfiche), and I would make copies of proof points that I then stuck onto notecards. And I filed them all in a shoebox. So I walked around school with this Keds box full of proof points for and against universal healthcare. I was a total nerd. The more I looked into being a lawyer, I realized what I loved was the research, the strategy, putting together messaging, the analytics. And that’s exactly what you do in public relations.

If you could personally have witnessed anything, what would you like to have seen?

The Constitutional Convention, where our founding fathers debated the aspects of the Constitution. It was based on ideals but loaded with compromise. The magnitude of that discussion is inspiring and profound, and I would love to have listened to the thinking and strategy—and the debate.

Education

Gonzaga University, Bachelor of Arts in Public Relations, Minor in Political Science

Public Relations Society of America, Accredited in Public Relations (APR)

Connect with Christine

LinkedIn  •  Twitter

Education

Gonzaga University, Bachelor of Arts in Public Relations, Minor in Political Science

Public Relations Society of America, Accredited in Public Relations (APR)

Connect with Christine

LinkedIn  •  Twitter

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