Nurturing is the word for Cher. In addition to helping build the DH team, Cher is a true master in the art of communications, having helped hundreds of clients use a research-driven approach to inform messages and strategies that resonate. She personifies tactfulness – she owes that to decades of leadership, plus a little Canadian swagger.
What was the most memorable class you ever took?
My doctoral leadership classes with Dr. Shann Ferch at Gonzaga University. I’ll always remember studying leadership with him. He is a most inspiring teacher, inviting any and all opinions, information and perspectives into our small group discussion. We would decide as a group how we would cover the material, and Shann was always open to new ways of doing things. He always changed things up and kept it interesting, even though most of us were beyond tired from the grueling Friday night/Saturday morning four-hour class sequences.
Are you still learning who you are?
I consider this a life long journey of the most exquisite kind—combining all that you learn with what you know is right for you. Taking the best of the great ideas out there and finding what works. It’s that moment when you realize you’ve taken a giant step towards getting everyone else’s vision of you out of your head and firmly replaced it with your own true voice. While it sometimes feels like it’s a toe in the water you keep moving towards it.
What question do you hate to answer?
How do you like retirement? I never planned to retire—just work a different way. That’s one of the best things about having the partners we do. They take care of DH, and we do what we can to support. Every month is different for me and that is my reality for the near future. We’ve been through a lot of changes in the last few years. I’ve had more time to think about how I spend my time and what is important to me. I love my work, family, friends and community. I feel blessed every day of my life to have the options I have and know that time is precious.
Gonzaga University, Ph.D. in Organizational Leadership
Eastern Washington University, Master of Science in Communication
Eastern Washington University, Bachelor of Arts
Public Relations Society of America, Accreditation in Public Relations (APR)