Spokane Teachers Credit Union
STCU ENJOYS A WELL-KNOWN AND WELL-LIKED BRAND throughout the Inland Northwest, authentically connecting to the lives of real people with a friendly focus on community.
So when the credit union was preparing for the launch of their new MasterCard Rewards program in the spring of 2016, they needed a fun way to explain its unique benefits which net consumers points for purchases.
Reinforcing the Brand
DH developed a series of video spots that reinforced the brand, simply explained the benefits, and differentiated from other rewards programs that suffer from commonplace messaging.
Tangible Reward Usage
Creative for the spots anthropomorphized the points into emoticons to showcase tangible uses for rewards, including vacations, restaurant trips and other perks in daily life.
Adding to STCU’s community-minded brand, we included a message about using points to give back to charities and non-profits that STCU members have identified as significant.
We also developed signage for other applications across Spokane, including these static and video loop placements at Spokane International Airport.