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GSI Rebrand

CASE STUDY 

As the region’s business development organization, Greater Spokane Incorporated is a unique champion for creating a vibrant Intermountain Northwest. GSI has worked passionately for years to advocate for the region, drive strategic economic growth, and champion a talented workforce. As GSI’s focus sharpened around a new vision of success for our region, the organization felt it was time to reintroduce itself to better rally the community around its vision.

DH has a long history supporting GSI and our team was honored to help the organization update it’s brand with a focus on the future.

Old

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New

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We started by researching current perceptions about GSI with members and non-members, spanning the spectrum of businesses, governments and non-profits represented in our community. These inputs, along with brand landscape research of other similar organizations and chambers/EDCs across the country, helped to fuel our work to develop a unique and bold visual identity for the brand. The visual system makes GSI feel modern, forward thinking, and energized to create a vibrant region. It also includes a nod to visual elements of Spokane’s community brand with the deep purple accent color.

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At the heart of GSI’s brand promise is the idea GSI “Creates the place where organizations come together to advocate for the region, drive strategic economic growth and champion a talented workforce.” This idea of the promise of collaboration comes to life in the new tagline, “Together we’re greater.”

DH supported the brand rollout with a comprehensive plan including digital outreach, brand ambassador training, and a grand unveiling at the 2018 GSI Annual Meeting attended by nearly 1,000 business leaders.

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Excitement was high at the unveiling and member feedback has been positive from elected officials to business influencers. The new brand identity will help set the tone as GSI focuses on leading transformative business and community initiatives to support a robust regional economy.

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