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Gonzaga unfolds in the national spotlight

CASE STUDY 

WE’VE WORKED WITH GONZAGA UNIVERSITY for years on a range of projects. Most recently we developed a new national TV and digital video ad to extend Gonzaga’s university-wide image campaign titled “unfold.”

A Collaborative Effort

We collaborated with Gonzaga’s internal and creative team and Colormatics to focus on Gonzaga’s brand and showcase lives of alumni. The spot illustrates the opportunities they had at Gonzaga to put in the hard work and passion that revealed a path in their personal and professional lives.

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Celeste Shaw, Entrepreneur

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Morgen Flowers, Principal

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Khalid Shirzad, M.D., Surgeon

With creative developed, we designed a paid media plan to run the spots in major markets across the western United States during GU’s most prominent basketball games of the 2017 – 2018 season.

We also just completed a university admissions digital media buy that drove more traffic to the GU admissions website than they’ve ever experienced, including during the basketball team’s Final Four run in the spring of 2017. A smart use of programmatic, social and search ads targeting prospective students paid off.

 

Go Zags!

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