The New Desautel Hege

andrei mylroie

Andrei Mylroie
Partner

Apr 7, 2015 | Creative, News

new DH

IF YOU’RE READING THIS on launch day, let me be the first to welcome you to our new website.

It’s been exciting around here, and you can see DH now looks a little different. A lot different, actually.

The reason for the change? Well, we found ourselves in a position many of our clients have been in over the years. We’ve grown as a company—in terms of our people, what we offer, the programs we build and the results we’re earning. But … the way we look and talk about ourselves lagged behind our reputation and our work.

While strategy is still at the heart of our approach, take a stroll around our office and we now have designers working side by side with strategists. We’re building broader programs than ever.

So over the past few months we’ve dug deep into who we are and how we should be positioned. It’s absolutely been a case of taking our own medicine, and it’s absolutely been the case of working for a difficult client: Ourselves.

But I’m thrilled with what’s come out of a big team effort.

Visually, I think the new brand finds a balance between communicating strategy, as well as showing our design chops. Eric, Leah and Judy (and Jess and Michelle and Sara and on and on and on…) did a massive amount of thinking and designing to create an amazing system.

When I look at this work there’s something thoroughly modern, but it’s also built on the shoulders of some pretty incredible work from the past.

To my eye at least, there’s something powerful going on. The negative space that’s so present in the logo.

The pattern that was created, similar to what’s at the bottom of this web page.

Using not one, but three secondary colors

And while it’s a completely different system and look, I think there’s elements from work from the past—the style of Finnish design house Marrimekko in the 1960s.

And what’s funny (to me) is this is just my take. Others around the office have a different view, but we’ve all had a ball collaborating to bring things together.

We’d love to hear your opinion too. And enjoy the new site.

If you’re reading this on launch day, let me be the first to welcome you to our new website.

It’s been exciting around here, and you can see DH now looks a little different. A lot different, actually.

The reason for the change? Well, we found ourselves in a position many of our clients have been in over the years. We’ve grown as a company—in terms of our people, what we offer, the programs we build and the results we’re earning. But … the way we look and talk about ourselves lagged behind our reputation and our work.

While strategy is still at the heart of our approach, take a stroll around our office and we now have designers working side by side with strategists. We’re building broader programs than ever.

So over the past few months we’ve dug deep into who we are and how we should be positioned. It’s absolutely been a case of taking our own medicine, and it’s absolutely been the case of working for a difficult client: Ourselves.

But I’m thrilled with what’s come out of a big team effort.

Visually, I think the new brand finds a balance between communicating strategy, as well as showing our design chops. Eric, Leah and Judy (and Jess and Michelle and Sara and on and on and on…) did a massive amount of thinking and designing to create an amazing system.

When I look at this work there’s something thoroughly modern, but it’s also built on the shoulders of some pretty incredible work from the past.

To my eye at least, there’s something powerful going on. The negative space that’s so present in the logo.

The pattern that was created, similar to what’s at the bottom of this web page.

Using not one, but three secondary colors

And while it’s a completely different system and look, I think there’s elements from work from the past—the style of Finnish design house Marrimekko in the 1960s.

And what’s funny (to me) is this is just my take. Others around the office have a different view, but we’ve all had a ball collaborating to bring things together.

We’d love to hear your opinion too. And enjoy the new site.

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