The Gift of the Merry Marmot
FOR OUR HOLIDAY PRESENT THIS YEAR, DH decided to give some gift-wrapping dazzle. We wanted to create something useful, something different, something festive and fun. We wanted to make you smile and get you in the holiday spirit.
What better way to do that than with the cheer of a Spokane favorite: the marmot? They’re kind of a mascot of our city (seriously, they’re a big deal). Our copywriter Chris wrote “The Legend of the Merry Marmot,” a short-yet-tall tale to give you the warm fuzzies.
One of our fabulous art directors Linda took the lead on design and spent a great deal of time sketching marmots (seriously, they’re so cute when their little heads pop out of their holes along the Centennial Trail).
Both Linda and Judy, our Director of Design, are obsessed with paper, and they had fun mulling over different papers and printing effects. Eventually they landed on Astrobrights® Rocket Red™ paper with two Pantone colors, PMS Black #6 and PMS 877, Metallic Silver. For you printing nerds out there: they used two hits of the metallic silver and one hit of black to make the silver pop off the paper. They even found a pearlescent silver paper that matched the metallic silver ink to print our holiday message!
Making a design impactful with only two colors can be challenging, but the constraints encouraged us to use more textures, which gave the design some extra oomph and pizazz. With holiday wrapping paper, go big or go home!
With the help of Shireen, our operations wizard, we decided to ship the paper in black matte mailing tubes that not only complemented the wrapping paper, but feels like you are receiving a special piece of art in the mail. And don’t forget the marmot stickers! We included some in every package so our friends could be blessed by the merry marmot all year long.