Digital Marketing Statistics Shaping 2019
Senior Director of Marketing
One of the biggest challenges to marketers is staying on top of the constant change in the digital space . There’s no shortage of analysis and prognosis about the future of digital media, and it can be overwhelming knowing where to start.
So, we wanted to share a few of the most impactful trends and statistics that B2C and B2B marketers are paying attention to in 2019, as well as the implications for your digital program.
Video increases conversion by 80%.
Video is the crème de la crème of content. It will account for 85% of all internet traffic this year (despite the fact that 85% of Facebook video is watched without sound. Implication, invest in subtitles — they boost view time by 14% across all platforms). Yes, video is generally the most budget-intensive content to produce, but it has a much bigger effect on your audience’s awareness level and conversion rate than any other form of content. On Instagram alone, 65% of ad impressions were the result of video.
Video should be a cornerstone of your digital program — and it’s already being used by 70% of marketers.
92% of searchers will pick results on the first page of Google.
Consider — when was the last time you clicked “page 2” on any search you ran? Page 2 is a death sentence, and this underscores the importance of strategic SEO investment when building / updating your site.
By 2021, half of all online searches are predicted to be voice searches.
Think about that — there are currently 63,000 searches conducted on Google every second. Just on Google! And half of them are predicted to be searched by voice rather than typing by the end of this year. The implication — consider your key search terms. They shouldn’t shift much, but depending on your industry, the search terms people use when speaking sometimes differ from what they may type.
Personalized brand recommendations increase conversion rates by up to 50%.
This underscores the importance of content marketing and targeting your customer segments with specific messages based on where they are in their consumer journey. Check out my last blog for a primer course.
Consumers are 53% more likely to do business with an organization they can message.
Somewhere along the line, picking up a phone became a chore. We can blame the poor customer services of cable companies or a generation raised with smartphones in their pockets, but either way, this trend is only expected to widen. By 2020, 85% of consumer interactions will be handled without a human. This means if you have direct commerce happening on your site, you better have a robust, expedient messaging service in place to field questions and capture lead data in real-time.
79% of Americans believe brands can use their media messages to unite people.
What an opportunity for brands to take a stand. Trust may be low for advertisers and institutions, but there is more opportunity than ever to stand out from the pack by linking your brand and its values to a cause or message that is important to your audience. You will never make everyone happy, but as long as you’re living your brand values and making your buying audience happy, you will elevate your brand out of the competitive muck.
Stats to make you go “hmm.”
- LinkedIn posts are generally most engaged with at noon on Tuesday, Wednesday or Thursday.
- 40 characters is the optimal length for a Facebook post.
- 55% of bloggers update old posts.
- The average business professional receives 121 emails per day.
- The best time to send eBlasts to consumers is between 4 – 8pm.
- 70% of teens trust influencers more than celebrities.
- 37 seconds is the average read time on a blog or web post.
- 48% of consumers say a website’s design is the most important factor in assigning credibility to the organization.
Stats to blow your mind.
- YouTubers share 400 hours of video every minute.
- Two new LinkedIn profiles are created every second.
- 54% of US households have a Netflix account.
- 58% of enterprise businesses are using predictive analytics (and far more are at least pulling analytics and making marketing and businesses decisions based on them).
- Mobile advertising is projected to reach $46 billion by 2020 (and 60% of mobile users click on mobile ads at least weekly).
- The Influencer Marketing industry is expected to reach $10 billion by 2020.
- 91% of all Facebook ad revenue was brought in by mobile devices.
- It would take 10 years to view all the photos posted on Snapchat in the last hour at one second each.
If you want to chat about how you can ramp up digital — or just how mind-blowing this stuff is — give us a call!