DH 2018 Year in Review
Director of Marketing
2018 was a big year for our firm, our clients and the marketing industry. So, we wanted to share a recap of some of the biggest projects, industry news, best practices and other big events from the year.
Global learnings from IPREX
Andrei Mylroie is in his second year as Global President of IPREX, our network of agencies from more than 100 cities around the world. As part of his role, Andrei has the chance to speak to and listen to international best practices. Here’s what Andrei said about his learnings from sister firms this year:
- The world is small. We had the opportunity to meet in Dubai this year. This is one of those cities I’ve read a ton about, but a part of the world I’d never visited. In person, I was blown away. The scale of development, the international presence (85% of the people in the emirate are expats), the focus on the future, and its importance as a hub of international commerce and the gateway to African markets was staggering. Socially and economically, it’s a place I highly recommend visiting and working to understand, even if your current business or organization is more locally-focused.
- The rise of influencers. At our Americas meeting in Raleigh, we heard a lot from partners that have experimented and succeeded in activating industry and social media influencers. One misperception that many of our clients have is that influencers are limited to fast moving consumer goods. Not true. Hearing from our partner agencies inspired me to collaborate and make sure we do more on this front in the coming year.
- IPREX is growing. I’m proud to say that combined, we’re now a $420 million network. Yes, we’re all independently owned, but the level of thinking, resources that directly benefit DH and our clients, and exposure to new ideas…it’s truly inspiring.
You can check out more about the spring global IPREX meeting in Chicago that Hayley and Andrei attended in May.
New Client Feature — Genentech
Genentech is one of the world’s leading biotechnology companies that discovers, develops, manufactures and commercializes medicines to treat patients with serious or life-threatening medical conditions. We worked with their marketing team on internal engagement, including this tongue-in-cheek launch kit tied to a key marketing program. We’ll be doing more work together in 2019 — we’re excited to share more soon.
A Year of Social Marketing Campaigns
Not social media (though we did a lot of that too). We’re talking about campaigns to raise awareness and drive societal behavior change.
We worked with Washington State Health Care Authority to build Washington State’s first opioid misuse and abuse prevention campaign that launched earlier this year. You can read more about how we built the campaign to reinforce positive social norms.
We helped organizations making a difference across our community and our state rebrand and reposition this year. Take a look at a few of our biggest projects:
We also helped our clients manage online reputations, drive audience engagement and increase conversions as we built out online campaigns and new web experiences for clients like:
We also built and launched websites for:
Big projects. We’re expanding the scope of HCA’s opioid abuse prevention campaign across Washington state to target more specific special audiences. And, we’re excited to be helping the Department of Commence promote their ABLE savings program for individuals with disabilities across Washington. Transit remains a large focus for the firm as well — we’re continuing work with King County Metro, Kitsap Transit, Whatcom Transportation Authority and Spokane Transit Authority
The Desautel Scholarship. Jim and Cher Desautel, the original zealots and founders of DH, started a scholarship for communications students at Eastern Washington University (EWU). You can learn more about it and make a donation here! http://ewu.edu/desautel
Trends to watch. The old cliché that “content is king” keeps finding new ways to ring true each year. Did you know that 30% of online users are expected to have ad blockers installed on their devices in 2019? Even in the hyper-targeted digital realm, it means marketers can’t afford to rely on pure advertising alone and must integrate more value-based content marketing, influencer marketing and conversational owned media in channels where audiences are taking in content. Follow our blog to read more about our analysis and predictions for industries like transit, hospitals and public health heading into the new year.
Drop us a line about how your year went and what you’re working on in 2019! We’re excited to hear from you.
Cheers to the new year.
-The DH Team