I recently posted a blog summarizing the biggest ideas I took away from this year’s Digital Summit event. I’ve since received several questions about specific trends shaping the digital landscape, so I wanted to share a few key stats I heard at the conference with implications for your digital program.
Video has gotten kind of important in marketing. Like, it accounts for 82% of all consumer internet traffic. We’ve been creating video for decades, but in the last few years we’ve amped up production for advertising campaigns, brand launches, advocacy and other public engagement.