I recently posted a blog summarizing the biggest ideas I took away from this year’s Digital Summit event. I’ve since received several questions about specific trends shaping the digital landscape, so I wanted to share a few key stats I heard at the conference with implications for your digital program.
Last week I attended the 2019 Digital Summit in sunny Phoenix, Arizona (a welcome reprieve from the snow-pocalypse in the Pacific Northwest, I might add).
One of the most common questions I get in social media trainings is, “How do I get my posts in front of more users?” After all–Facebook in particular is making it tougher for content from brands to be seen, sinking them lower in the newsfeed algorithm. Hashtags are low-hanging fruit to tap into wider, trending, timely conversations happening on social platforms. That’s all hashtags are, of course–a way to categorize conversation topics. The hashtags featured most in posts, trend.