Point of View Archives

DH Presented with the 2019 Spokane Internship Guide Business Award

DH is thrilled to accept the 2019 Spokane Internship Guide Business Award from our friends at Spokane Workforce Council.

DH Mom Blog

One of the things we were most thankful for this year were the growing families of two DH team members.

PNSMA SPARKS 2019 Preview

SPARKS 2019 is an annual conference hosted by the Pacific Northwest Social Marketing Association (PNSMA) for those working in social change marketing.

PRSA Icon 2019 – Star Wars and Social Change

Mallory and I had a great time presenting, and while we were there, we had the opportunity to attend sessions led by some of the top industry leaders in the country.

Social Media All-Stars

Last month, Tyler and I attended the Puget Sound Social Media Summit which brought together public agencies to discuss best practices and industry trends in social media strategy.

Influencing Behavior for Social Good at NASMC 2019

At this year’s North American Social Marketing Conference the major theme was Influencing Behavior for Social Good. This international conference held in Ottawa, CA welcomed over 150 delegates from Canada, the United States, Mexico, Australia and the United Kingdom who were there to discuss the latest trends in social change marketing and to exchange ideas.

Facing Public Health Issues: Takeaways from WSPHA 2019

The Washington State Public Health Association’s 2019 annual conference (wspha) was definitely one to remember. Surrounded by thought leaders in the public health sector, we came away with one major takeaway – Washington is ahead of the curve when it comes to facing public health issues head on.

PNSMA Fall Forum: Traffic Safety Culture & Social Change Marketing

I currently sit on the board of directors for the pacific northwest marketing association (PNSMA) and love the opportunities to work alongside other communications professionals and researchers to create an impact in our community. Recently, I attended PNSMA’s quarterly Fall Forum.

An Interview with Debbie Sterling, GoldieBlox CEO

Last week, I attended the Association of Washington Business’s (AWB) Annual Policy Summit. AWB, Washington’s largest and oldest statewide business association, brings together members from businesses across Washington every year at this event to help them gain insights on trade policy, small business leadership, entrepreneurship, and engage in high-level, statewide policy discussion.

Health Care Marketing: SHSMD 2019 Recap

Last week, Andrei and I travelled to Nashville to attend the 2019 Society for Healthcare Strategy & Market Development conference (SHSMD). The conference focused on health care marketing and trends we are seeing within the industry.

Insight from State of Reform

Last week, over 300 people came together at the 2019 Inland NW State of Reform Health Policy Conference in Spokane. Representing diverse backgrounds—including providers and payers, elected officials and policymakers, marketers and communicators, public health professionals and social workers—we gathered to share insight and discuss the current health care landscape.

A pivotal moment in the opioid crisis

In recent weeks, we’ve seen a series of developments in the United States’ ongoing efforts to address the opioid crisis. Between the $572 million Johnson + Johnson settlement in Oklahoma and the Sackler family offering $3 billion with Purdue Pharma filling for chapter 11 bankruptcy, the floodgates are opening for a greater degree of accountability around this issue.

Helping Washington businesses tell their stories.

Washington State has many advantages for businesses, but no matter where your business calls home, there are always challenges.

The Digital vs Traditional Media Fallacy

Too often digital media is being framed as diametrically opposed to traditional media, when in fact, they both play a unique role. And yes, we’re saying that in 2019. Before we dive into that, let’s look at a few other realities across paid media. We are no longer looking ahead to a digital-first media landscape.

When an Agency Becomes Agile.

In mid-2018, DH closed down shop for a week of trainings in Agile methodology. A lot of organizations describe themselves as “agile” in some context, but for DH, this methodology marked a revolutionary change in our approach to developing strategy, collaborating with clients and executing work.

Our Take: 2019 Life Science Summit

Last month, Mallory and I took part in the 2019 East West Life Science Summit at the Davenport Hotel in Spokane. The annual event is presented by Life Science Washington, a 500-member trade association of innovators, business leaders and research institutions working together to grow the state’s life science industry.

Lessons Learned from 22 Years of DH

Last month, Greater Spokane Incorporated invited me to tell the DH story at its “Wine at Barrister” event. I’ve told DH’s founding story many times, but this was the first time I’d told it in front of an audience.

Four Traits of Emerging Leaders

In March, I had the opportunity to attend the IPREX Global Leadership Conference in Dublin. DH is a partner in IPREX, a global network of 65 independently owned communications and marketing firms.

David vs Goliath: 5 ways hospitals can thrive in competitive markets

Being the biggest doesn’t make you the best. While larger health systems have many advantages, including war chest-sized marketing budgets, there are proven strategies for smaller hospitals and health care systems to succeed in competitive markets.

Transit Superstars: APTA 2019 Recap

Earlier this month I attended the 2019 American Public Transit Association (APTA) annual conference. I was there to keep tabs on the latest trends in public transit — and to spend time with friends!

What can employers do to address the opioid crisis?

Last week I attended the annual Health Care Forum from Greater Spokane Incorporated and moderated by our own Michelle Hege. The focus was near and dear to my heart — how Washington and our communities are addressing the opioid crisis.

Digital Marketing Statistics Shaping 2019

I recently posted a blog summarizing the biggest ideas I took away from this year’s Digital Summit event. I’ve since received several questions about specific trends shaping the digital landscape, so I wanted to share a few key stats I heard at the conference with implications for your digital program.

Health Care in the 2019 State Legislative Session

On January 10th, nearly 800 providers, payers, conveners, elected officials, policy wonks – and a few communicators – came together in downtown Seattle at the State of Reform to discuss the current health care landscape in Washington state and what to expect this coming year from our government officials as it relates to health care policy.

Australians & Americans Doing Business: The Culture Battles

Andrei was recently featured in a blog from one of our IPREX partner firms, Wells Hasley Mayhew, Alongside Alexandra Mayhew. They chatted about cultural dynamics driving how companies are doing business on either side of the Pacific.

A Field-Guide to Generational Health Care Marketing

By now hospital marketers know that different types of messages and varied tactics are needed to reach patients from different generational groups. But do hospitals need entirely different marketing strategies to reach millennials vs boomers?

Patient Experience – whose role? Everyone’s.

From the outside, responsibilities of hospital departments seem clear. Physicians and members of the clinical care staff provide services. Customer Service makes sure patients are informed on where to go, where to park, and how to pay.

AWB Policy Summit Takeaways

Last week I attended the Association of Washington Business’s Policy Summit. It’s an annual event that attracts business leaders from around the state to focus on policy issues of importance to employers. I was honored to serve as the Chair for the 2018 Policy Summit event and wanted to share some highlights from the experience.