By now hospital marketers know that different types of messages and varied tactics are needed to reach patients from different generational groups. But do hospitals need entirely different marketing strategies to reach millennials vs boomers?
Because transit is a community investment subject to public approval, transit agencies have a responsibility to demonstrate a return on that investment—not just to its users, but to its community leaders and the voting public.
FROM THE OUTSIDE, THE RESPONSIBILITIES OF HOSPITAL DEPARTMENTS SEEM CLEAR. Physicians and members of the clinical care staff provide services. Customer Service makes sure patients are informed on where to go, where to park, and how to pay. And Marketing tells the community know how good their staff is at providing those services.
Technology is driving systematic change not only in health care, but in the ways health providers market their services. Here’s what Christine learned at SHSMD 2018.
Last week I attended the Association of Washington Business’s Policy Summit. It’s an annual event that attracts business leaders from around the state to focus on policy issues of importance to employers. I was honored to serve as the Chair for the 2018 Policy Summit event and wanted to share some highlights from the experience.
With low unemployment, the recruitment and retention of qualified employees is taking a front seat. An organization that thinks strategically and proactively about how to attract and keep employees will gain the leading edge during the current job boom.
Transit is one our specialties at DH. From King County Metro to Spokane Transit Authority, we do work with agencies across Washington State including public engagement, workforce recruitment and strategic planning.
We’re making our way across the country (and the globe!) speaking and learning about the future of communications, health care and traffic safety this year. So, we wanted to recap the big ideas from our presentations so far in 2018.
Just a few weeks ago, I had the opportunity to attend the IPREX Global Leadership Conference in Chicago. If you don’t already know, DH is a partner in IPREX – a global network of 65 independently owned communications and marketing firms.
The #MeToo movement has swept through Hollywood and politics. If you think it’s going to stop short of corporate industry, think again. #MeToo has become a collective ethos within our society and has touched every community in the nation.
Cheers to the New Year! As we launch into 2017, we asked a few members of our team for some of the biggest trends they’re seeing in marketing and public relations. Here’s what we heard.
Every once in a while we run into a marketing statistic that blows our collective minds, at least at face value. I call it Mic-Drop-Math–a stat that reflects a potential game-change across the industry.
Every once in a while we run into a marketing statistic that blows our collective minds, at least at face value. I call it Mic-Drop-Math–a stat that reflects a potential game-change across the industry.
There’s always attention on the games, but with so much drama this year, which brands communicated a strong message? Take a look at our picks, and notice how every campaign name is a hashtag… Interesting.
Crises can come with little or no warning. Communication professionals need to be ready with a plan. What will we do in the first few minutes of a crisis? What will people want to know? Who will act as spokesperson?
Social media and crises go together like peanut butter and jelly. These channels feed people’s need for immediate information and answers and are unique in that they’re perhaps the only place where all your audiences come together—customers, employees, organizations, the general public.
You’re in crisis mode. The adrenaline is pumping. You’re gathering facts, fielding calls and trying to say and do all the right things. Please, whatever you do, don’t forget your employees.
Competition is stiff among hospitals in the U.S. According to U.S. National Library of Medicine National Institutes of Health, 75 percent of all hospitals have a competitor within 15 miles. As a result, it’s becoming increasingly important for hospitals to differentiate from one another.
We’ve all heard the saying “It’s not a matter of if, but when.” Yet many organizations don’t remember the last time they looked at or updated their crisis communications plan. Or worse yet, they don’t have one.
When a firm says they do “digital” in 2015, that could mean any number of services: web development and design, online advertising, social media programs, email marketing, robust content marketing—and a lot more. The trouble is none of these digital tactics can live in a silo anymore. To be effective, a program must integrate all these services into a flowing digital ecosystem.
“Not every moment is a good moment,” said Facebook founder Mark Zuckerberg this week in announcing his platform’s long-awaited and oft-demanded “Dislike” button. Sometimes people need to Dislike to “express empathy” around a sad or frustrated post, he continued.
Today, wowing patients with a positive experience is critical—only 54 percent of healthcare consumers tell peers about a positive experience compared to 70 percent of retail and 66 percent of banking customers. Consumers are less forgiving of providers with whom they have had a negative experience and seem to recall the bad experiences longer.
At DH, we have a passion for research. In fact, we think it’s the best start to any project. We don’t guess how an audience perceives an issue. We define it. We use research for a variety of reasons, including testing assumptions, uncovering target audience perceptions and drivers of behavior, message and creative concept testing, and determining a baseline trend against which to measure progress over time.
One of DH’s core services is advertising. True, advertising often exists solely to sell something (a product, service or project) or to build an image, but we believe it can be so much more. It is a business strategy and an important expression of an organization’s brand.
One of DH’s core services is branding. We believe there is no greater investment than in an organization’s brand. It’s how you show up in the world—how you tell your story and how you set yourself apart.
One of the services DH offers is public relations. You might say it’s how we got our start—that it’s part of our DNA. But PR is more than a service. It’s a discipline, and it informs how we do everything.
I love event planning. The opportunity to plan and execute an event for clients (or just for fun) doesn’t come along every day, but when it does, I jump at the opportunity to help out.
When NFL Commissioner Roger Goodell stepped up to the podium last Friday to address the steps his organization would take to combat domestic violence within the league, he punted when he should have gone for it.
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