What can employers do to address the opioid crisis?

What can employers do to address the opioid crisis?

Last week I attended the annual Health Care Forum from Greater Spokane Incorporated and moderated by our own Michelle Hege. The focus was near and dear to my heart — how Washington and our communities are addressing the opioid crisis.

DH 2018 Year in Review

DH 2018 Year in Review

2018 was a big year for our firm, our clients and the marketing industry. So, we wanted to share a recap of some of the biggest projects, industry news, best practices and other big news from the year.

A Field-Guide to Generational Health Care Marketing

A Field-Guide to Generational Health Care Marketing

By now hospital marketers know that different types of messages and varied tactics are needed to reach patients from different generational groups. But do hospitals need entirely different marketing strategies to reach millennials vs boomers?

Patient Experience – whose role? Everyone’s.

Patient Experience – whose role? Everyone’s.

From the outside, responsibilities of hospital departments seem clear. Physicians and members of the clinical care staff provide services. Customer Service makes sure patients are informed on where to go, where to park, and how to pay.

5 easy ways to improve patient experience

5 easy ways to improve patient experience

Even if your organization doesn’t have a comprehensive patient experience program, there are some fundamentals you can bring to your organization. Here are the five easy ways you can help your organization engage in improving the patient experience journey.

3 Factors Patients Use to Choose a Hospital

3 Factors Patients Use to Choose a Hospital

Competition is stiff among hospitals in the U.S. According to U.S. National Library of Medicine National Institutes of Health, 75 percent of all hospitals have a competitor within 15 miles. As a result, it’s becoming increasingly important for hospitals to differentiate from one another.

5 ways for hospitals to improve patient experience

5 ways for hospitals to improve patient experience

Today, wowing patients with a positive experience is critical—only 54 percent of healthcare consumers tell peers about a positive experience compared to 70 percent of retail and 66 percent of banking customers. Consumers are less forgiving of providers with whom they have had a negative experience and seem to recall the bad experiences longer.

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