Being the biggest doesn’t make you the best. While larger health systems have many advantages, including war chest-sized marketing budgets, there are proven strategies for smaller hospitals and health care systems to succeed in competitive markets.
Last week I attended the annual Health Care Forum from Greater Spokane Incorporated and moderated by our own Michelle Hege. The focus was near and dear to my heart — how Washington and our communities are addressing the opioid crisis.
2018 was a big year for our firm, our clients and the marketing industry. So, we wanted to share a recap of some of the biggest projects, industry news, best practices and other big news from the year.
Can small steps create major change? That’s the question Amy Blondin, Chief Communications Officer for the Washington State Health Care Authority (HCA) and I explored last week in a presentation we gave at the annual SPARKS Conference in Seattle.
By now hospital marketers know that different types of messages and varied tactics are needed to reach patients from different generational groups. But do hospitals need entirely different marketing strategies to reach millennials vs boomers?
From the outside, responsibilities of hospital departments seem clear. Physicians and members of the clinical care staff provide services. Customer Service makes sure patients are informed on where to go, where to park, and how to pay.
Technology is driving systematic change not only in health care, but in the ways health providers market their services. Here’s what Christine learned at SHSMD 2018.
The opioid crisis is sweeping through the U.S., touching nearly every community in our country. In areas of Washington State, opioid overdose deaths are now the leading cause of accidental deaths—more than firearms and car accidents.
Even if your organization doesn’t have a comprehensive patient experience program, there are some fundamentals you can bring to your organization. Here are the five easy ways you can help your organization engage in improving the patient experience journey.
Competition is stiff among hospitals in the U.S. According to U.S. National Library of Medicine National Institutes of Health, 75 percent of all hospitals have a competitor within 15 miles. As a result, it’s becoming increasingly important for hospitals to differentiate from one another.
Today, wowing patients with a positive experience is critical—only 54 percent of healthcare consumers tell peers about a positive experience compared to 70 percent of retail and 66 percent of banking customers. Consumers are less forgiving of providers with whom they have had a negative experience and seem to recall the bad experiences longer.