Video has gotten kind of important in marketing. Like, it accounts for 82% of all consumer internet traffic. We’ve been creating video for decades, but in the last few years we’ve amped up production for advertising campaigns, brand launches, advocacy and other public engagement.
2018 was a big year for our firm, our clients and the marketing industry. So, we wanted to share a recap of some of the biggest projects, industry news, best practices and other big news from the year.
When a firm says they do “digital” in 2015, that could mean any number of services: web development and design, online advertising, social media programs, email marketing, robust content marketing—and a lot more. The trouble is none of these digital tactics can live in a silo anymore. To be effective, a program must integrate all these services into a flowing digital ecosystem.
“Not every moment is a good moment,” said Facebook founder Mark Zuckerberg this week in announcing his platform’s long-awaited and oft-demanded “Dislike” button. Sometimes people need to Dislike to “express empathy” around a sad or frustrated post, he continued.