Can small steps create major change? That’s the question Amy Blondin, Chief Communications Officer for the Washington State Health Care Authority (HCA) and I explored last week in a presentation we gave at the annual SPARKS Conference in Seattle.
The #MeToo movement has swept through Hollywood and politics. If you think it’s going to stop short of corporate industry, think again. #MeToo has become a collective ethos within our society and has touched every community in the nation.
How do you pick the right spokesperson during a crisis? It depends. Sometimes a C-suite leader makes sense simply because of his or her title. Other times topical knowledge trumps an impressive title.
Crises can come with little or no warning. Communication professionals need to be ready with a plan. What will we do in the first few minutes of a crisis? What will people want to know? Who will act as spokesperson?
Social media and crises go together like peanut butter and jelly. These channels feed people’s need for immediate information and answers and are unique in that they’re perhaps the only place where all your audiences come together—customers, employees, organizations, the general public.
You’re in crisis mode. The adrenaline is pumping. You’re gathering facts, fielding calls and trying to say and do all the right things. Please, whatever you do, don’t forget your employees.
We’ve all heard the saying “It’s not a matter of if, but when.” Yet many organizations don’t remember the last time they looked at or updated their crisis communications plan. Or worse yet, they don’t have one.