Video has gotten kind of important in marketing. Like, it accounts for 82% of all consumer internet traffic. We’ve been creating video for decades, but in the last few years we’ve amped up production for advertising campaigns, brand launches, advocacy and other public engagement.
2018 was a big year for our firm, our clients and the marketing industry. So, we wanted to share a recap of some of the biggest projects, industry news, best practices and other big news from the year.
If you’ve swung by our creative services department in the last month or so, you may have noticed a new face. Along with a new, distinctively English voice. If you haven’t, it’s our pleasure to introduce our newest Graphic Designer, Harry Burgess. We sat down to ask him a few questions about his background and how he ended up here at DH.
This week, Inland Northwest Community Foundation (INWCF) celebrates becoming Innovia Foundation. After months of collaboration, DH is proud to stand by Innovia Foundation’s side as they officially adopt their new identity.
Building a brand is never a walk in the park, but when developing a new identity for the heart of a city (that also happens to be a park), it takes a particularly thoughtful approach.
Last week DH attended the Spokane Regional MarCom Association’s annual Spark Awards, celebrating the best marketing projects and campaigns in our region. We were excited to host two of our clients, Spokane Transit Authority (STA), and Eastern Washington University (EWU) as they won the two biggest awards of the show!
Our creative services team is always making something cool for clients. But as we headed into 2017, we wanted to make something that showcased the wide range of our six designers. So we decided to make a standing letterpress calendar. Each designer was tasked with two months to design any way they wanted. This is the result.
I just came across this article about the NASA identity system. It’s a great story and one worth reading, especially if you like the old school, Swiss modern look. But the real story is more than just a tale of a logo. Call me nerdy, but I loved this feature—it tells the very human story of how the logo came into being, overcame resistance to become widely accepted, but in the end was taken out by subversives within the organization. In a way, it’s something many of us can relate to.
At this year’s Spokane Regional MarCom Association’s Spark Awards Ceremony, DH won five awards, two of which were the top honors of the night. We created a logo for PRIDE Prep, the first public charter school in Spokane, that played with the word “pride” by depicting a pride of lions. We created the logo to evoke the feeling of a safe, nurturing place to grow and learn.
On Saturday, DH attended the Addy Awards in the new Convention Center space. The evening’s theme was James Bond, so we donned our best cocktail dresses and evening attire. And then we won some awards! Here we are posed with our two Silver and one Gold Addy Awards.
We hope you had a relaxing and fun break for the holidays. At DH, we’re already working away on 2015 projects and initiatives, but we wanted to take a moment to reflect back on a fantastic year of growth, success and fun. Here are some of DH’s highlights from 2014:
Tyler’s blog yesterday was fantastic. But hey, it’s Friday so let’s take a break from anything too heavy. Instead, here is some of what has been passed around or that I’ve heard people talking about recently.