Video has gotten kind of important in marketing. Like, it accounts for 82% of all consumer internet traffic. We’ve been creating video for decades, but in the last few years we’ve amped up production for advertising campaigns, brand launches, advocacy and other public engagement.
2018 was a big year for our firm, our clients and the marketing industry. So, we wanted to share a recap of some of the biggest projects, industry news, best practices and other big news from the year.
This week, Inland Northwest Community Foundation (INWCF) celebrates becoming Innovia Foundation. After months of collaboration, DH is proud to stand by Innovia Foundation’s side as they officially adopt their new identity.
Building a brand is never a walk in the park, but when developing a new identity for the heart of a city (that also happens to be a park), it takes a particularly thoughtful approach.
I just came across this article about the NASA identity system. It’s a great story and one worth reading, especially if you like the old school, Swiss modern look. But the real story is more than just a tale of a logo. Call me nerdy, but I loved this feature—it tells the very human story of how the logo came into being, overcame resistance to become widely accepted, but in the end was taken out by subversives within the organization. In a way, it’s something many of us can relate to.
One of DH’s core services is branding. We believe there is no greater investment than in an organization’s brand. It’s how you show up in the world—how you tell your story and how you set yourself apart.