A Conversation with Nico Archer

Jessica Wade

Jessica Wade
Senior Account Executive

by Jul 6, 2016Culture

by Jul 6, 2016Culture

Nico Archer

NICO JOINED DH IN MARCH. The great thing about Nico is he’s both a leader and a team player. He’s comfortable managing large accounts and coming up with big ideas, but he’s also willing to dive in wherever he’s needed. He epitomizes collaboration and believes putting more heads together creates a richer product. We’re excited he’s on our team.

Tell us about yourself.

I was born and raised in the Los Angeles area. I moved to Spokane to attend grad school at Gonzaga, which was really the only place on the West Coast that offered the organizational leadership program I wanted. I began working here, and I fell in love with the general splendor of the Northwest and with the people. I developed a great network of friends and became active in the community.

How did you choose a career in marketing?

I sort of fell into it. As an undergrad, I studied literature and health sciences. Literature is the art of making meaning, which is so much of what marketing is: taking language (messaging) and products and making them meaningful so people are inspired to take action. In health sciences, I developed an understanding of complex networks and systems thinking, as well as research discipline. I discovered that a lot of the work I was doing to implement programs while in college was marketing. The more I focused on the field, the more I fell in love with strategy and coming up with a really big idea and delivering on it on a grand scale. I pursued organizational leadership to learn how to work with people and try to effect change in complex organizations.

What brought you to DH?

DH has a solid reputation. I began interacting with DH employees in the work I was doing at my old job. I really appreciated their approach. They are intelligent, possess incredible acumen, and are top of their game while still being very gracious. I really liked that blend of qualities.

Tell us about a project you’re working on.

I’ve been working with Spokane Parks & Recreation. I love the energy around this client. It’s inspired living—people using the resources in their own neighborhood. Typically work I’ve done has supported efforts in another industry, but work with Parks & Rec actually affects me in my personal life, and I get to benefit from the work directly. I use the parks system. I think of Riverfront Park as my backyard. I play league volleyball through Parks & Rec. In fact, the parks system was one of the main reasons I stayed in Spokane after school.

Where can we find you when you’re not in the office?

I love events that celebrate the best our community has to offer: farmer’s markets, art shows, live music. To quote The Little Mermaid, “I want to be where the people are.”

Now for some random questions. Who is your hero?

My parents. My mother is an immigrant, and when I think about her personal journey from a small village in the Philippines to working at the UCLA Medical Center, it’s amazing. My dad’s really creative, an engineer—kind of a MacGyver. My parents are the kind of people who work hard, are very smart, live prudently. But they live really big, and they’re incredibly kind. I aspire to be like them.

What is your favorite commercial?

The Dove campaign for women. Body image is a complicated issue, and I think women are the victim of what the media does to self-image. I love that the Dove campaign confronted the issue head on and sparked conversation. It was a cool way to ultimately sell a product but show that the product stands for something—that part of caring for our bodies is loving them.

If you could go anywhere in the world, where would you go?

Somewhere really extreme like Antarctica or Patagonia … until they open up moon tourism, that is.

Can you solve a Rubik’s Cube?

No, but it’s on my bucket list, under “Category: Do (just once).”

What is your favorite Monopoly piece?

I actually hate Monopoly. I think that it breaks up families and friendships. I prefer chess, and my goal is always to minimize loss of life. I don’t like the idea of sacrificing people just to win. Even when I see the easy win, I play to keep all my people.

Learn more about Nico 

Related Articles:

Digital Marketing Statistics Shaping 2019

Digital Marketing Statistics Shaping 2019

I recently posted a blog summarizing the biggest ideas I took away from this year’s Digital Summit event. I’ve since received several questions ... Read More

Digital Summit 2019 Recap

Digital Summit 2019 Recap

Last week I attended the 2019 Digital Summit in sunny Phoenix, Arizona (a welcome reprieve from the snow-pocalypse in the Pacific Northwest, I ... Read More

DH Video Production Studios

DH Video Production Studios

Video has gotten kind of important in marketing. Like, it accounts for 82% of all consumer internet traffic. We’ve been creating video for ... Read More

Send this to a friend